How to Build Your Own Real Estate Team as a Broker in Florida
Becoming a licensed real estate broker in Florida opens exciting opportunities — one of the biggest being the ability to build and lead your own team.
Expanding from a solo career to leading a team can significantly increase your income, extend your market reach, and strengthen your brand presence.
However, building a successful real estate team requires strategic planning, leadership skills, and a commitment to ongoing education.
When Is the Right Time to Build a Team?
You might be ready to form your own team when:
- You're handling more clients than you can manage alone.
- You spend more time on administrative tasks than on sales and client relationships.
- You want to expand into new markets or specialize in different property types.
- Your personal brand is strong enough to attract quality agents who want to work with you.
Building a team too early can lead to unnecessary costs and management challenges, so timing is crucial.
How to Hire the Right Agents
Define your team's structure first:
- Will you recruit new agents to train from scratch?
- Experienced agents needing little supervision?
- Licensed assistants to manage showings and paperwork?
Professional recruiting process:
- Clearly define the agent profile you’re looking for (skills, experience, cultural fit).
- Conduct structured interviews, including practical role-play exercises.
- Prioritize a balance of sales skills and professional attitude.
Offer real value: Top agents don't join just for a commission split. Offer:
- Lead generation support
- Administrative and marketing resources
- Technology platforms (CRMs, marketing tools)
- Ongoing professional training opportunities
Structuring Commission Splits
Common models you can implement include:
- Traditional Split
(e. g. , 60/40 — agent keeps 60%, broker keeps 40%). - Tiered Commission
Higher production = better splits over time (e. g. , start at 50/50, grow to 70/30 after reaching milestones). - Flat Fee + Lower Split
Agents pay a monthly fee for resources and keep a higher portion of their commission. - Performance Bonuses
Reward high-performing agents with additional bonuses for hitting specific targets (listings, closed deals, referrals).
All commission agreements should be written and compliant with Florida Real Estate Commission (FREC) regulations.
The Importance of Continuous Education
The Florida real estate market is dynamic and highly competitive. Building a successful team is not a one-time event — it requires constant learning and adaptation.
As a broker and leader, it's your responsibility to:
- Stay current with changes in state laws, real estate practices, and market trends.
- Provide your team with ongoing education and development opportunities.
- Adapt your team’s strategies based on market conditions.
Florida Real Estate School (FRES) offers comprehensive online courses to help brokers and agents stay at the top of their game. From continuing education (CE) to broker post-licensing courses, FRES ensures you have access to up-to-date, flexible learning designed for busy professionals.
Stay competitive. Lead with confidence. Enroll in a Florida Real Estate School course today!
Final Thoughts
Forming and leading a team can be one of the most rewarding steps in your real estate career. By hiring strategically, offering real value, and committing to ongoing education, you can build a high-performing team that drives your brokerage’s success in Florida’s vibrant real estate market. high-performing team that drives your brokerage’s success
Remember:
“A great team doesn’t just sell homes — it builds lasting success. ”
